|Nico Macdonald | Spy|
Consultancy on design and technology strategy
Puts ideas into practice creating real products that can be evaluated, with an emphasis upon clear communication and effective collaboration
Spy consults in the areas of business strategy for the communication industries and for creative organisations, design strategy, and collaboration models, as well as overseeing project implementation.
Business strategy in the communication industries
Business strategy for creative organisations
Overall project implementation including collaboration projects
Working with production company and creative agency CC-Lab on collaboration strategy and online marketing. Elements of the collaboration project including shared calendars and contacts, new business development tracking, smart document sharing and standardising templates, presence and instant messaging, internal information sharing via an intranet, external client and collaborator collaboration via an extranet, and remote access to office services. As part of the online marketing strategy the CC-Lab site was re-launched in March.
Continuing advice to the Progress Educational Trust on running the BioNews service.
Past clients and projects
Progress Educational Trust
I advised the Progress Educational Trust on design and technology strategy for the development of its BioNews service, a Web- and email-based source of news, information and comment in human genetics and assisted reproduction. It was launched in 2003 in conjunction with a public event at the Guardian Newsroom.
Advised the Qualifications and Curriculum Authority (QCA) on its print and online publishing strategy.
Co-authored a groundbreaking booklet ‘Broadband: the Ultimate Guide for Small and Medium Enterprises’ (cover) for BT Broadband (now known as BT Total Broadband). (Please contact me with your address if you would like a copy.) I also presented on the subject at BT Wholesales Broadband Customer Forum for its ISP customers.
Design Council: Web Design for Business resource
Worked with the Design Council to develop Web Design for Business, a set of tools to assist Small- to Medium-Size Enterprises to find and evaluate Internet design companies, and to brief and manage the development of online design solutions. Design and production were undertaken by Jack Schulze and Matt&George.
Design Council: online pubishing strategy
In 1999, I was asked to write a document to address the Design Council's strategy for moving publishing of its Design journal online, focusing on stronger, deeper thinking. My document noted that “publishing is increasingly considered to be a two-way process and readers expect to be able to contribute to the debate”, and proposed inclusion of user-generated content, use of XML, diversified delivery of material (including audio), Web-based evaluation tools, and delivery to organisational intranets. I also noted the importance of allocating sufficient resources to the development of tools and processes for maintaining and further developing the site, the challenge of creating an appropriate workflow (and requisite training), and evangelism internally and with external authors (including encouraging staff to include annotated URLs from their research activities). These recommendations are still applicable to many organisations today.
I have advised Euromoney Publications, the Guardian newspaper, Haymarket Publishing, Barry Dillers IAC/InterActiveCorp (formerly USA Networks Interactive), The Sunday Times (News International), the British Film Institute, the Royal Academy, the Design Council, the Crafts Council, Wilmington Group plc, the British Computer Society, and Spiked Online on their on- and offline digital publishing and design strategies. I worked with Nick Knight and Peter Saville to develop the first iteration of Showstudio, and with Creation Records, Alan McGees former label, on the implementation of its online strategy.